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Influencer Marketer (Affiliate+UGC)
24M views 9k creators 25 clients
We don't put the hopes alone on the content creators, we build sustainable systems, and strict execution of brand criteria to shape your brand into a brilliant gem.
📍USA (Home + wellness)
What people search: creator whitelist, whitelisted ads, macro-influencer campaign, micro-influencer ROI, brand ambassador agreement, influencer seeding, engagement rate benchmarks.
UGC Campaign
UGC Campaign
What a brilliant CEO asks: Who will be a rising creator for your product? Who will people believe in pros and cons of your product? Who needs it? Who will tell your brand story like a pro or a friend?
What people search: CPA (Cost Per Acquisition), cookie window, affiliate link tracking, sub-affiliate network, first-click vs. last-click attribution, tiered commission structures, payout threshold.
Affiliate Campaign
Affiliate Campaign
What a genius CEO asks: Who will be creating content more than once about your product? Who can personally share their problem and your solution? Who does it consistenly fair?
How are you?
How to run a collab campaign?
Stuck at 100th in creator search?
$300/month for a platform/tool?
10% replies from 1000 invites?
$80 product sent, then 5 unit sold?
Worse, ghosted?
Late deliverables after 10 follow-ups?
3% ER profile but have 400 views?
Rated 2-star + Reddit bad reviews?
I know you’re still seeing that shining circle
I know you’re still seeing that shining circle
Influencer campaigns have evolved on different structure to appeal on audience, algorithm, and niche dynamics.
Some focused on creator search: “Who only have this 2% engagement rate?”
but missed on what message should they deliver.
Some strategized on terms and conditions: “10% commission for a package + content rights for our ads”
but missed on community and trust building. Now, you have long-tail keyword on Reddit and praises on your competitor without payment.
Some prioritized their community and trust building: “We sent out 50 products per month but got sold out once only.”
Its the finding the perfect fit creator problem.
The flow before is linear: Contact → Pay → Post content
Meanwhile, brands who are winning have won in different angle and execution.
They knew where the light is to where it will sparkle. ✨
Creators know where the light is to point their camera 📸
And you should find your brightest light to shine!
Again, your gems in
Again, your gems in
Angle and Execution
Angle and Execution
4 angles brands overlook and where we shape your brand.
4 angles brands overlook and where we shape your brand.
Creator Search
Terms and Conditions
Content Deliverables
Community and Trust Building
Unbox your first haul!
Unbox your first haul!
Affiliate Campaign
Affiliate Campaign
Expectation is set per market
Focused on volume
Track creators’ status anytime
Measure revenue within a month
UGC Campaign
UGC Campaign
Hop on trends and viral creators
Customized SOPs, T&C and structures
Have your own database of creators
Content treasure chest from creator
Tiered Campaigns
Tiered Campaigns
Mix of scalable campaigns
Community building
Measured revenue and virality
Product collab and launches
PR Engagement
Carmela Padasas
Carmela Padasas
I’m a 5ft. Filipina who started working as social media manager
in real estate, ecommerce and coaches last 2020. I was doing everything from copywriting, short-form video editing, content plan and engagements.
Last 2022, Javy Coffee hired me as part of their team to outsource
and negotiate with creators to be their affiliate. I didn’t shift full-time yet but I saw the potential and opportunities in each talent and product.
Why invite creator A than creator B?
How will they say “Yes, I’m in!”
Where to post? In our profile or in their account?
When to post? Within 10 days after delivery or with other creators?
It was a transition from self-organic content into extending one’s identity.
I’ve been part of marketing agencies where I built their scalable and sustainable database and SOPs, tech startup houses we have millions of views, direct ecommerce brands where we sold $200/item, and 20k views for an xdeal.
Its a thrilling role since people are uncontrollable but from numbers I can set an expectation.
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